AccuWeather serves 35 billion data requests around the world each day. Each API request reaches our server with a hyper local GPS coordinate. When plotted, this breadth of completely anonymized location data presents both a historic and real time snapshot of where consumers (and their devices) are and how they move at any given time. The service allows the deep understanding of the mass movement of people and how any external stimuli (the weather being just one) changes their behavior and therefore their media exposure. This is an advanced service that will all help all players in the media supply chain to take full advantage of current and future events, maximizing both the exposure and relevance of their campaigns. This service covers both micro and macro timescales.

Provide advertisers with the tools they need to better target their campaigns and deliver relevant messaging